When You Can’t Avoid the Infected, Protect Yourself 

Public transport and confined spaces are the most disliked places for someone to cough or sneeze in. For most Brits and Londoners who commute via the Tube and buses daily, avoiding catching a cold is nearly impossible. Virus-laden droplets can travel up to two metres when coughing, and as far as eight metres when sneezing from an infected person. As cold and flu season approaches, Berocca encourages Brits to support their immune systems by taking Berocca Immuno, an immune-boosting supplement which can be taken daily. When they can’t avoid ‘the infected’—portrayed as zombies in the campaign, sniffing, sneezing or coughing their guts out—they can still protect themselves by taking Berocca Immuno.  

Client: Berocca